How much should I charge for a WordPress theme?

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In need of some advice here.

I've been working with a client for just over a year and they have asked me to write a wordpress theme for another one of their websites.

It's gotten to the point where price is being discussed but I have absolutely no idea how much I should charge for this service.

Some notes:
  • I won't be using a template.
  • This is not work for a game server or anything like that.
  • Going to be making a photography portfolio with a gallery on the front page - pretty simplistic.
  • I'm mostly looking to do this to build my portfolio, money is nice but it's a great opportunity.
  • They have asked a design studio to bid on doing it too so I don't want to lose the opportunity over money.
  • I also don't want to come across cheap as this can come across unprofessional.
 

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Perhaps check on Fiverr and see what people are offering there.
 

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Perhaps check on Fiverr and see what people are offering there.
I'm not sure Fiverr is a great gauge on how much to charge for this job but ty
 

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I'm not sure Fiverr is a great gauge on how much to charge for this job but ty
Actually good point, since people will be charging more as Fiverr take a % of the price.
 

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Actually good point, since people will be charging more as Fiverr take a % of the price.
I meant more in terms of quality and professionalism, Fiverr is a bid to the bottom :P
 

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Id charge around 15-30$, but im still pretty new to css development
For a completely custom wordpress theme? 👀

I settled on £350 total, think there’s about 12-15 hours work which works out at around £25/hour - client is happy with that 😁
 

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For a completely custom wordpress theme? 👀

I settled on £350 total, think there’s about 12-15 hours work which works out at around £25/hour - client is happy with that 😁

I think that's a fair price and a great way to price your service. I've worked with other freelancers and they've always quoted using estimated time needed to complete the project.
 

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I think that's a fair price and a great way to price your service. I've worked with other freelancers and they've always quoted using estimated time needed to complete the project.
Almost completed the project now, took a lot longer than expected... 😂

Will update with total time it’s took later.
 
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